19 ways to promote your small business on platforms like Facebook, Twitter and LinkedIn and turn social followers into paying customers.

Social media marketing is a popular tool for small business owners. In a recent Manta poll, 45% of small business owners said they currently invest marketing dollars in social media. It’s easy to see why. Online platforms like Facebook, Twitter, LinkedIn and others make it easy and affordable to connect directly with customers and build a following for your business.

But social media marketing only works if you’re strategic about what you post and where you post it. This guide will introduce you to the key principles behind successful social media marketing for your small business.